Categories
Everything on the site, organised by topic.
Marketing
Content marketing, distribution, and making good work findable.
Customer Success
Onboarding, retention, and keeping customers genuinely successful.
SEO
Search engine optimization — technical, on-page, and AEO.
AI
Artificial intelligence and generative AI, applied honestly.
Automation
Workflows, integrations, and the art of not doing things twice.
MarTech
Marketing technology — the stack, the plumbing, and the trade-offs.
Python
Scripts, tools, and small programs — with honest notes on what broke.
Data Analytics
Analytics, business intelligence, and knowing what actually happened.
Career
Working at the intersection of marketing and code.
Business
Strategy, measurement, and building things that pay for themselves.
Learning
Learning in public — personal projects, experiments, and field notes.